Using Articles As A Marketing Tool

When you begin crafting articles for distribution, consider the perspective of your target market.  Original content isn’t really useful if it doesn’t appeal to readers, no matter how many times a search engine reviews your website’s content. Of course, that sounds pretty obvious, but knowing what to write about can be a challenge.

Tips on distributing your articles:
• When writing, remember that articles should be informative not purely self-serving. If your article sounds, too much like an advertisement it will be rejected.
• Read and follow the rules on placing links within your article, byline length,  etc.
• Write for people and not search engines. Today’s search engines able to identify natural language and this goes a long way to encourage good rankings. But more importantly remember that the ultimate purpose of the article is to inform your readers, engage them and compel them to visit your website.
• Target your byline and links specifically to the article topic. This will encourage more people to click through. For example, if they are reading an article on reducing wrinkles and the byline includes a link to get a report on reducing wrinkles by diet, they are more likely to click through than if there was a link to a general skincare website.
There are plenty of vehicles available to you to publish your articles. Here are some of them…

 Blogs: Submit your articles for review (i.e. the blogger can write their own opinion about your article and link to it) or to be published on an affiliate’s or blogger’s website. You can also inquire about being a guest blogger on a target high-traffic blog.

 Newspapers & Print Publications: Approach the editor of your local print newspaper with a press release – especially if the newspaper has a section dedicated to reporting news in your industry. This is a little different than a traditional article, but can result in the newspaper creating an article about you and your business.
Submit formal articles to newspapers and magazines for publication. Inquire about becoming a staff writer, a guest columnist or another type of frequent contributor so that your name and business will become known not only to your target market, but the public at large.
Consider getting involved with trade magazines and other very narrowly targeted publications. Trade publications are often read and run by a very tight-knit group of people who share the same serious business interests. Finding your spot amongst this group can give you an edge in your industry and keep you apprised of the things that industry professionals want to know and talk about. 
As a starting point, find media that you can submit to at http://www.newslink.org, http://www.mediapost.com and http://www.magazines.com. Also try your local publications first as they more likely to be interested in local stories and talent.
 Relevant websites: Consider where your target audience hangs out online and submit articles directly to those websites.  Many websites will have submission guidelines posted. If they don’t, take the time to contact them and offer your articles for publication.
For example, if you own a business which provides environmentally friendly products for children you could submit an article to the website of one of the companies who manufacturers the products you represent.  Or submit to content sites related to your target market.
Once a website accepts your article, ask if you can continue to contribute to their website. If they say yes, add them to your regular distribution list. This is key to ongoing exposure.
Find websites by searching for your targeted keyword phrases on a search engine, checking the directories at http://dir.yahoo.com and http://dmoz.org and other search sites.
 Article Directories: Submitting your articles to article directories is a very common way to distribute your articles. Article directories will display your articles so that other online publishers can use them with your byline as well. There are several advantages:
• Submitting numerous articles can help position you as an expert in your field.
• Articles can be narrowly classified and thus improve the chances that it’ll be read by someone browsing the directory for content on the specific topic.
• They can include links to your products, services or businesses.
• Article directories are created to display articles for other publishers to further publish on their sites. One article submission can result in publication on multiple websites.
There are many, many, many article directories out there, just search Google for them,  Ezinearticles.com is currently the “big daddy” of them all, GoArticles.com and Buzzle.com are two other popular ones.

Using Audio As Part Of Your Marketing

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