7 Mistakes To Avoid When Building An EMail List – Part 2

4: PROMOTING IRRELEVANT PRODUCTS

It’s important to develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

Every email you send should strengthen the relationship between you and your subscriber. You must be therefore be careful with the quality and the kind of products you promote.

Any product you promote to your readers must be relevant to your newsletters theme. If people have signed up to learn about “caring for cats” don’t start promoting products related to “health”.

5: FAILING TO DELIVER QUALITY CONTENT

You should always try and over deliver on content this will ensure that your readers look forward to receiving your email messages and will also maximise your open rates

If people discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned.

So start with offering great relevant quality content and resources that will be helpful to your readers and while the eventual objective of building email lists is to effectively monetize them, you need to earn that right by focusing on a balance of high quality content with any promotional emails you send out.

6: LET YOUR LIST GO COLD

You must stay in regular contact with your subscribers, this doesn’t mean you  have to email them every day, but you should have a reasonably regular posting schedule. Your subscribers will then begin to expect your emails on certain days and if you are following the instructions in our previous points of offering great relevant content you will get a high open rate.

7: NOT SEGMENTING YOUR LIST

Segmenting your list can help target your content and offers more directly.  This will help with opening rates and the response. So for example if you had a list related to pets and talked about dog training in one of your broadcasts you could ask those readers who were particularly interested in finding out more about dog training to respond. In future broadcasts you could then send out content relevant to dog traing to those that had responded and not to your whole “pet” list.

For more great information about building responsive email lists FAST, Click Here

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