Marketing Your Content

If you’ve been marketing online for any amount of time you’ll know that the value of providing original, useful content on a website attempting to establish a presence on the Internet cannot be underestimated. It’s practically the golden rule of Internet business. As a medium where go to for information, entertainment and connection, the Internet is the perfect place for your content.

But the truth of the matter is that amazing content is useless unless you find a way to get it out to the masses. In this sense, even though you created your content, it’s actually your potential customers who “make” your content. They are the ones that decide if it’s useful, return to your website, increase your search engine rank by linking to you and help spread the word about you. 

The goal of content distribution is to distribute your articles, reports, ebooks, videos and audios for publication outside of your own website. By distributing your content, you can dramatically expose your business to more people than you could have using traditional advertising methods…and for a lot smaller cash outlay or even no financial investment if you plan to do all the labor yourself.

Let’s break down some of the benefits of getting your content into the hands of as many people as possible:

• Save Money- We’ve already briefly touched on it, but content distribution can cost as little or as much as you want it to. You can do it all yourself and incur very minimal costs. If you outsource some or all of the tasks, it will cost you more…but the benefits can be immense.

• Exposure – By distributing your content you can reach more prospects than if you simply published content on your own website. By including promotional information at the end of (or where appropriate) at the end of your content, your brand and website gets more exposure.

• Reputation –  Good content builds your company’s reputation. Obviously, if you’re putting out quality content and good information, it elevates your prospects opinion of you.

• Expertise – When you provide good information and provide help for people’s problems, they come to see you and your company to be a source of expertise. That is priceless when it comes to acquiring and keeping customers.

• Word-of-Mouth – Do good stuff and people will talk about you. Word-of-mouth is priceless for your business and when people talk about your content, all the benefits that come with content (exposure, reputation & expertise) go with it.

Filed Under: Content Marketing

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