How to attract online customers to your offline business

Attract More Visitors To Your Business Using The Internet –

If you want to attract customers to your business from the internet one of the best ways is to give away some useful information to your target market. By doing this you achieve a number of things, firstly in gives you the opportunity to collect your potential customers email address. This is very important because you can then continue sending them valuable information and this in turn helps to build rapport with them. They will come to know you and if they stay subscribed to your email list you can assume that they enjoy what you are sending them and so when it comes to the time of wanting a product or service that you supply, who are they most likely to approach ? You of course.

Know you might be thinking , well that sounds great but what and how do I supply this information?

Well what you supply depends to some degree on the type of business you are operating. If you are operating in a service industry such as Plumbing, you might give information such as “5 tips to keep your central heating system operating efficently” If you are an Accountant you could provide information about “how to mitigate recent budget changes on small businesses”.

If you are say, a restaurant you could give away “your chefs top 3 favourite recipes” or a Garage “5 essential checks you must undertake on your car before winter” I am sure you get the idea.

Now, how do you supply this information? Well there are a number of ways. the easiest is to package up the information into a pdf document and offer it as a download on your website in exchange for the visitors email address, but you can also offer an audio file of the same information or if it is suitable even a short video. What about a video of your chef actually making those recipes? or your mechanic actually showing people how to carry out those simple checks. People will love it.

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Filed Under: Internet Marketing

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